American Consumer Society 1865 2005

In American Consumer Society, Regina Lee Blaszczyk examines the emergence of consumerism in the Victorian era, and, in tracing its evolution over the next 140 years, shows how the emergence of a mass market was followed by its fragmentation ...

American Consumer Society  1865   2005

American Consumer Society 1865 2005

This startlingly original and highly readable volume adds a new richness and depth to an element of U.S. history that is all too often taken for granted. In American Consumer Society, Regina Lee Blaszczyk examines the emergence of consumerism in the Victorian era, and, in tracing its evolution over the next 140 years, shows how the emergence of a mass market was followed by its fragmentation. Niche marketing focused on successive waves of new consumers as each made its presence known: Irish immigrants, urban African Americans, teenagers, computer geeks, and soccer moms, to name but a few. Blaszczyk demonstrates that middle-class consumerism is an intrinsic part of American identity, but exactly how consumerism reflected that identity changed over time. Initially driven to imitate those who had already achieved success, Americans eventually began to use their purchases to express themselves. This led to a fundamental change in American culture—one in which the American reverence for things was replaced by a passion for experiences. New Millennium families no longer treasured exquisite china or dress in fine clothes, but they’ll spare no expense on being able to make phone calls, retrieve emails, watch ESPN, or visit web sites at any place, any time. Victorian mothers just wouldn’t understand. Using materials and techniques from business history, art history, anthropology, sociology, material culture, and good story-telling, this lavishly illustrated and highly thoughtful narrative offers a compelling re-interpretation of American culture through the lens of consumerism, making it perfect for use not only as supplementary reading in the U.S. survey, but also for a variety of courses in Business, Culture, Economics, Marketing, and Fashion and Design history.

More Books:

American Consumer Society, 1865 - 2005
Language: en
Pages: 330
Authors: Regina Lee Blaszczyk
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Wiley-Blackwell

This startlingly original and highly readable volume adds a new richness and depth to an element of U.S. history that is all too often taken for granted. In American Consumer Society, Regina Lee Blaszczyk examines the emergence of consumerism in the Victorian era, and, in tracing its evolution over the
The Color Revolution
Language: en
Pages: 400
Authors: Regina Lee Blaszczyk
Categories: Technology & Engineering
Type: BOOK - Published: 2012-09-07 - Publisher: MIT Press

A history of color and commerce from haute couture to automobile showrooms to interior design. When the fashion industry declares that lime green is the new black, or instructs us to “think pink!,” it is not the result of a backroom deal forged by a secretive cabal of fashion journalists,
Italian Women's Experiences with American Consumer Culture, 1945–1975
Language: en
Pages: 235
Authors: Jessica L. Harris
Categories: History
Type: BOOK - Published: 2020-06-30 - Publisher: Springer Nature

This book analyzes the spread of American female consumer culture to Italy and its influence on Italian women in the postwar and Cold War periods, eras marked by the political, economic, social, and cultural battle between the United States and Soviet Union. Focusing on various aspects of this culture—beauty and
A History of American Consumption
Language: en
Pages: 298
Authors: Terrence H. Witkowski
Categories: Business & Economics
Type: BOOK - Published: 2017-09-14 - Publisher: Routledge

The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world’s foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in social and
Women and Gender in the New South
Language: en
Pages: 271
Authors: Elizabeth Hayes Turner
Categories: History
Type: BOOK - Published: 2009 - Publisher: Wiley-Blackwell

In every age and in every culture there have been women who challenged the prevailing gender prescriptions and struck a nerve, resulting in waves of either change or repression. This book presents the history of conservative, moderate, and radical women's groups.

Popular All Time

Atomic Habits
Rich Dad Poor Dad
Power Play
Extreme Ownership
Never Split the Difference
Stories That Stick
Think Again
Rich Dad Poor Dad
Dare to Lead
The Total Money Makeover: Classic Edition
The Daily Stoic
The Richest Man in Babylon
The Cult of We
Kitchen Confidential
The 7 Habits of Highly Effective People
Blink
Rich Dad Poor Dad
Who Moved My Cheese?